The Finance Bar Presents
2026 Sponsorship Prospectus
October 16–18, 2026 • Long Cove Resort & Marina, Lake Wylie • Charlotte, NC
Represented by the Financial Influencer Network
Over 500 women applied in 48 hours. Thirty got in. Half of them are flying across state lines to attend.
Camp Ca$h Weekend is an intimate financial wellness retreat hosted by Marsha Barnes, CFSW — one of the few Certified Financial Social Workers in the country and founder of The Finance Bar. Tickets were $1,150. The waitlist closed at over 500 women within two days of opening. Cabins sold out.
Fifteen of the thirty attendees are traveling from out of state. These women are buying flights and clearing a full weekend to sit with their financial lives in a room full of strangers. That is not casual interest. That is unmet need at a scale the financial industry has not answered.
And the reason they gave for signing up is the most useful sentence a marketer could ask for:
“Money is not the issue. Time is. I never have time to work on my finances.”
By the numbers
Thirty women are in the cabins. Marsha Barnes speaks to hundreds of thousands more — and a Camp Ca$h sponsorship reaches all of them.
This audience is not rented. It has been built over years by a practitioner who is trusted with the most private thing people have: their relationship with money. Access to it is not available through conventional media buying.
In their own intake notes, attendees described stepping into the caregiving stage — supporting aging parents and adult children at the same time. They named life insurance and power of attorney as pressing concerns, and asked for a direct path through them. This is the sandwich generation, at peak earning power, actively looking for guidance and not finding it.
HostHost
Financial therapist, Certified Financial Social Worker, founder of The Finance Bar, and host of The Money Wellness Podcast. Marsha specializes in the intersection of mental health and money, helping women work through financial trauma, shame, and anxiety.
Special GuestSpecial Guest
Special Guest. One of the most influential voices in the country on career, ambition, and personal development for women.
Featured VoiceFeatured Voice
Bestselling author and among the most recognized authorities on boundaries. Leading the Financial Boundaries conversation.
Camp Ca$h CounselorCamp Ca$h Counselor
Estate planning attorney and founder of her own firm. Leading What Remains.
Camp Ca$h CounselorCamp Ca$h Counselor
Tiny house designer, consultant, and advocate. Featured twice on HGTV and profiled in ESSENCE. Founder of Tiny House Trailblazers, created to advocate for and build community among Black tiny home owners.
Camp Ca$h CounselorCamp Ca$h Counselor
Owner and co-founder of Ideal Ridge Ventures and developer of Poplar Creek, the first tiny home development in Rutherford County, NC. Former practicing attorney and financial services executive; longtime affordable housing advocate and real estate investor.
Pearson and Kolb together represent both sides of alternative homeownership — the advocate who lives it and the developer who builds it. That pairing makes the housing conversation at Camp Ca$h substantive rather than aspirational.
Featured conversations and workshops across the weekend center on financial discernment, emotional relationships with money, intentional living, wealth preservation, and personal transformation. Alongside them: guided discussions, restorative activities, communal dining, movement, and personal development moments designed to support the whole person.
A conversation centered on financial planning in the present and the future.
An estate planning session led by Brittany Scantland-Lall on protecting assets, preparing for the future, and building generational stability.
Jewel Pearson and Dedria Kolb on tiny home living, alternative paths to homeownership, and intentional lifestyle design — living well, sustainably, and minimally.
Nedra Glover Tawwab on drawing and holding financial boundaries.
Three of these sessions are available for naming rights: Planning in the NOW Season, What Remains, and Less, Yet Well. Financial Boundaries is not available for sponsorship.
Beyond the featured sessions, Camp Ca$h includes four distinct activations available for naming. Each is a real moment in the weekend — not signage.
A provisions market where attendees shop free across the weekend — fresh produce, pantry staples, everyday essentials.
Hands-on CPR and safety certification, led by a professional trainer. Preparedness in the most literal sense.
Friday evening opening on the Luna Patio, under market lights on the water — the moment the weekend begins.
Lakefront evening gatherings at the private beach fire circle, where the most honest conversations of the weekend happen.
Marsha Barnes is a financial therapist, not a product reviewer. Her expertise is in reducing the anxiety, shame, and avoidance that surround money — which means she can make almost any decision feel less stressful, not only the ones involving a financial product. That positioning makes her a credible partner across categories that ordinarily struggle to reach this audience with authenticity:
Life insurance, estate planning, banking, mortgage, and wealth platforms — the direct fit.
Therapy platforms, meditation and wellness apps, and women's health brands — the money-and-mental-health intersection is her core specialty and a genuinely differentiated one.
Home improvement, homebuilding, energy, and furnishings — spending decisions carry emotional weight, and Marsha helps people make them without guilt.
Brands that want to be present in a moment of self-care and reflection rather than in a feed.
Every tier is structured as a multi-month engagement anchored by the retreat, not a three-day activation.
A professional crew is booked for the full weekend to capture video and photography, licensed to the sponsor for use across owned and social channels.
Brand integration into The Money Wellness Podcast across Q4 and Q1, extending reach far beyond the 30 attendees. Marsha's stated preference is for integrated, ongoing partnerships rather than one-off placements.
Sponsor presence across Marsha's Instagram, newsletter, and The Finance Bar Club before, during, and after the weekend.
Amplification across the Financial Influencer Network's roster of 33+ credentialed financial experts at no additional cost.
FIN manages the relationship end to end — scheduling, content review, compliance, expert coordination, and reporting — so the sponsor's team does not carry the operational load.
All figures are all-inclusive of FIN professional services and campaign management. No additional agency or management fees apply.
One available. Six-month engagement anchored by the retreat.
$46,000
Three available. Own one named session outright.
$17,250
Multiple available. Name one moment of the weekend.
$11,500
Multiple available. Cash or in-kind — catering, beverage, provisions, or wellness product.
$5,750
FIN compiles what this audience tells us — from 500+ waitlist responses, attendee intake notes, and the weekend itself — into a one-page brief on how high-earning Black women in the caregiving years think about money, time, and planning. Sponsors receive it exclusively.
The Financial Influencer Network is a curated syndicate of 33+ credentialed financial experts — CFPs, CPAs, financial therapists, journalists, and bestselling authors — with a combined reach exceeding 10 million, built on more than 22 years of Fortune 500 relationships.
FIN represents Camp Ca$h Weekend for sponsorship and manages sponsor engagements end to end. One contracted expert creates the content; the broader network amplifies it at no additional cost. Every FIN partnership is vetted against a single standard: would our experts authentically recommend this brand to the people who trust them?
Sponsorship inventory is limited to one Presenting Partner and three Session Sponsors.
Cabins are sold out and the program is set. To discuss a partnership or request a custom package, contact:
Lynnette Khalfani-Cox
Founder
lynnette@themoneycoach.net
Earl Cox
CEO
earl@themoneycoach.net
FinancialInfluencerNetwork.com
